Your Lobby Is a
Marketing Channel.
Every visitor who checks in at your reception is a captive audience for 60 to 120 seconds. Most organisations waste this moment with a blank screen. Vizitor's visitor marketing platform turns your check-in kiosk into a branded promotional display. Show promotional offers, collect visitor data for follow-up marketing, run loyalty programmes, and capture real-time feedback, all without interrupting the check-in flow. Designed for retail lobbies, hotel receptions, corporate event spaces, and visitor management deployments that want to do more with every footfall.
Captive audience at check-in, every visit
Average promo code redemption rate at check-in
Email opt-in rate during digital check-in
Average visitor experience rating with Vizitor
Your Lobby Kiosk Is Showing Nothing. It Should Be Earning.
Six missed marketing opportunities that organisations leave on the table with a standard check-in kiosk, and how Vizitor's visitor marketing platform captures each one.
Visitors stare at a loading screen or a logo-only idle display for 30 to 60 seconds while waiting for their badge. This is wasted advertising space every single visit
Display product promotions, service announcements, new arrivals, seasonal offers, or brand content on the kiosk idle screen and between check-in steps
Hundreds of visitors check in each month but no marketing data is collected. Their email addresses are never captured for future campaigns, retargeting, or loyalty programmes
A single opt-in checkbox during check-in captures visitor email and phone number for marketing with explicit consent. GDPR-compliant data collection built in
Visitors leave and are never contacted again. No follow-up email, no visit summary, no loyalty offer, no invitation to return. A missed relationship opportunity every single time
Send a branded follow-up email to opted-in visitors after their visit with a thank-you message, a promo code, and an invitation to return. Fully automated from the check-in trigger
Managers have no data on how visitors experience the lobby, the service, or the check-in process. Problems go unnoticed because no one asks for feedback at the point of departure
Visitors rate their lobby experience in one tap during check-out. Star ratings and open-text comments are captured in your dashboard for real-time service monitoring
Sales teams hand out printed voucher cards or verbally mention offers to visitors. Redemption is untrackable and distribution is inconsistent across front desk staff
Display a unique or batch promo code on the kiosk thank-you screen. Code redemptions are tracked in the Vizitor marketing dashboard with impressions, claims, and conversion rates
Every visitor sees exactly the same generic screen. VIP clients, repeat customers, and first-time visitors are all treated identically, missing a personalisation opportunity
Returning visitors are greeted by name with content tailored to their visit history. A returning client sees a different message to a first-time prospect walking in off the street
Every Check-In Is a Marketing Touchpoint.
Vizitor's visitor marketing platform gives you branded kiosk screens, GDPR-compliant data capture, automated campaigns, real-time feedback, and promotional code tracking, all built into the check-in flow.
Your Brand, Your Promotions, on Every Visitor's Check-In Screen
Configure your Vizitor kiosk to show full-screen branded promotional content between check-in steps and on the idle screen. Upload banner images, promotional videos, product announcements, event schedules, or seasonal campaign visuals directly in the admin console. Set campaign schedules so morning content differs from afternoon content, and weekday promotions differ from weekend specials. No design skills required. Supports JPG, PNG, and MP4 video content. Changes go live on all kiosks within 60 seconds of saving. Pair with your visitor feedback system to measure the impact of every campaign on visitor satisfaction scores.
GDPR-Compliant Email and Phone Capture
A single opt-in checkbox during check-in captures email addresses and phone numbers with explicit marketing consent. All captured data is stored in your Vizitor marketing list. Export to Mailchimp, HubSpot, or your CRM with one click.
Show Promo Codes. Track Every Redemption.
Display unique or batch promotional codes on the kiosk thank-you screen after check-in. Track impressions (how many visitors saw the code), claims (how many tapped or noted it), and redemptions (how many used it). Calculate ROI by campaign with full funnel reporting in your marketing dashboard.
Automated Post-Visit Email Sequences
Trigger automated email sequences when a visitor checks out. Send a branded thank-you email with a return offer, a product brochure link, or a survey. Set a follow-up email 3 days after the visit with a reminder offer. All automated, all tracked, all GDPR-compliant.
Capture Real-Time Lobby Feedback at Check-Out
Show a one-tap star rating screen during check-out. Visitors rate their experience in under 5 seconds. High scores trigger a prompt to leave a Google or social media review. Low scores trigger an internal alert to your service manager for immediate follow-up. Pairs with Vizitor feedback for detailed analytics.
Send Promotional SMS to Opted-In Visitors
Send bulk or targeted promotional SMS messages to your opted-in visitor contact list. Announce flash sales, new product launches, upcoming events, or time-limited offers. Amazon SES integration for email and SMS API for bulk campaigns. Message up to 10,000 opted-in visitors in one send.
Five Steps from Check-In to Marketing Conversion
Visitor Approaches the Kiosk
The kiosk idle screen shows your active promotional banner or campaign video. This is the first marketing impression before the visitor even begins check-in. Average kiosk view time before interaction is 8 to 12 seconds, enough to deliver a promotional headline and call to action.
Check-In with Marketing Opt-In
The visitor completes the standard check-in form. An optional marketing consent checkbox at the bottom of the form offers to send promotions and updates. This is the GDPR-compliant data capture step. 18% of visitors opt in on average when the checkbox is designed correctly.
Promo Code Shown on Thank-You Screen
After check-in completes, the thank-you screen shows your active promotional code with the offer details and expiry date. The visitor can tap to add the code to their phone's clipboard or take a photo. Redemptions are tracked back to the specific kiosk, date, and visit type.
Feedback Captured at Check-Out
When the visitor checks out, a one-tap rating screen appears. 5-star ratings trigger a prompt to leave a Google review. 3-star or lower ratings trigger a private feedback form and an internal alert to the service manager. All ratings are stored in your analytics dashboard by location and time period.
Automated Follow-Up Email Sent
Opted-in visitors receive a branded follow-up email 1 to 24 hours after their visit, depending on your campaign settings. The email includes a personalised thank-you message, a return offer, and links to your latest products or services. A 3-day follow-up email with a secondary offer can then be triggered automatically.
The Data Behind Lobby Marketing Performance
Organisations using Vizitor's visitor marketing platform see measurable increases in customer return rates, email list growth, and promotional offer redemptions compared to standard reception check-in with no marketing layer.
Promo Offer Engagement Rate
Percentage of visitors who interact with on-screen promotional content during check-in
- 74% view promotional content during wait
- 32% tap to claim or note the promo code
- 18% opt in to marketing communications
Return Rate: Before vs. After Marketing
Average return visit rate comparison before and after Vizitor marketing activation
86% higher return rate vs. no follow-up
Visitor Marketing List Growth
Monthly opt-in list growth for a 500-visitor-per-month location
- ~90 new email contacts per month per location
- All opted in with explicit GDPR consent
- Ready for campaigns from day one
Built for Businesses Where Every Visitor Is a Potential Customer
Retail stores with appointment-based or walk-in visitor check-in use Vizitor's marketing platform to show product promotions, collect customer emails, and follow up with personalised offers after every visit.
- Product promotions on idle screen
- Customer email capture with consent
- Post-visit offer email automation
Hotels use Vizitor's kiosk marketing to upsell F&B packages, spa services, and room upgrades to guests checking in for events or meetings. Lobby digital screens and check-in kiosks become revenue-generating touchpoints that complement the front desk.
- Upsell packages at check-in kiosk
- Restaurant and spa promo display
- Guest feedback captured at check-out
Corporate offices use Vizitor's marketing layer to communicate company news, product launches, job openings, and brand messaging to visiting clients, partners, and investors while they check in at reception.
- Company news and brand display
- Product launch announcements
- Client satisfaction feedback loop
Event organisers use Vizitor's check-in kiosk as a marketing touchpoint for sponsors, exhibitors, and future event promotions. Capture attendee emails, show sponsor brand content, and distribute digital goodies and discount codes to everyone who checks in.
- Sponsor brand exposure on kiosk screen
- Attendee email capture at registration
- Digital promo codes for exhibitors
Connect Your Visitor Data to Your Marketing Stack
Export visitor marketing contacts to your CRM or email platform in one click. Integrates with instant notifications and visitor feedback for a complete marketing and experience platform.
Turn Every Check-In Into a Marketing Opportunity
Join 5,000+ businesses using Vizitor to promote their brand, capture visitor emails, run promo code campaigns, and collect real-time feedback at reception. Your lobby kiosk can be a revenue-generating marketing touchpoint in under 30 minutes. No developer needed. No extra hardware. Just Vizitor.
Frequently Asked Questions
Vizitor's visitor marketing platform adds a marketing layer on top of the standard check-in process. The kiosk idle screen shows your branded promotional content. During check-in, visitors can opt in to receive marketing communications. After check-in, a promo code is shown on the thank-you screen. At check-out, a feedback rating is captured. Opted-in visitors receive automated follow-up emails. All of this runs automatically without any manual action from your front desk staff, and all data is tracked in your Vizitor marketing dashboard.
You can show JPG and PNG banner images, short MP4 promotional videos, animated GIFs, product images, event announcements, seasonal campaign banners, and any other visual content that fits your brand. Content is uploaded in the Vizitor admin console and appears on the kiosk idle screen and between check-in steps. You can schedule different content for different times of day, days of the week, or specific date ranges for seasonal campaigns. Multiple campaigns can be queued and rotated automatically.
No. The marketing features are designed to operate within the existing check-in flow without adding steps or friction. Promotional content appears on the idle screen and the thank-you screen, not interrupting the form-filling flow. The marketing opt-in is a single optional checkbox at the bottom of the check-in form. The promo code appears after check-in completes. The feedback rating appears after check-out. None of these steps are mandatory and none add more than 5 seconds to the check-in time.
Yes. Your Vizitor marketing dashboard shows campaign impressions (how many visitors saw the promo content), opt-in rates (how many signed up for marketing), promo code claims and redemptions, post-visit email open rates, and visitor feedback scores all segmented by campaign, location, and time period. You can compare campaign performance, calculate redemption rates, and export all data for analysis in your preferred analytics or CRM tool.
You configure a promotional code in the Vizitor admin console by entering the code text, offer description, and expiry date. The code is shown on the kiosk thank-you screen after check-in with a tap-to-copy button. Vizitor tracks how many visitors saw the code, how many tapped to copy it, and how many redemptions were reported when you update the conversion count in the dashboard. You can use a single batch code for all visitors or configure unique per-visitor codes if your e-commerce system supports code generation via API.
Yes. If visitors provide their phone number and opt in to SMS marketing during check-in, you can send bulk SMS campaigns to your opted-in list via the Vizitor marketing console or by exporting the number list to a third-party SMS platform such as Twilio. Vizitor also has a direct Amazon SNS integration for SMS in supported regions. All SMS campaigns must only be sent to explicitly opted-in contacts in compliance with GDPR, TRAI, TCPA, and other applicable regulations.
When a visitor who has opted in to marketing communications checks out from the Vizitor kiosk, a check-out event is recorded with their email address. Your configured post-visit email campaign template is then queued for sending according to your schedule. For example, a thank-you email can send 1 hour after check-out and a follow-up offer can send 3 days later. Templates are customised in the Vizitor admin console and sent via Amazon SES. Open rates and click rates are tracked in your dashboard.
Yes. Vizitor detects returning visitors based on their email or phone number entered during check-in. When a returning visitor is detected, you can configure the system to show a personalised welcome message using their name and a loyalty offer different from what first-time visitors see. For example, a first-time visitor sees a new customer welcome discount while a returning visitor sees a loyalty reward code. Personalisation is configured in the Vizitor marketing settings per campaign.
Yes. All marketing data collection in Vizitor is based on explicit opt-in consent. The marketing checkbox is opt-in (unchecked by default) and includes a clear description of what the visitor is consenting to. Consent is recorded with a timestamp and stored against the visitor's record. Visitors can request data deletion at any time through your Vizitor admin console. Vizitor provides a consent log export for GDPR audits. No marketing emails or SMS are sent to any visitor who has not explicitly opted in.
Visitor marketing contact data including opted-in email addresses, phone numbers, and visit records is stored in your Vizitor account on encrypted cloud servers. Only your authorised admin and marketing users can access this data through the Vizitor console. Vizitor does not share your visitor marketing data with any third parties. Data residency options are available for enterprise customers who require visitor data to remain within specific geographic regions.
Yes. You can export your opted-in visitor marketing list from the Vizitor admin console as a CSV file at any time. The export includes name, email, phone (if captured), opt-in date, opt-in timestamp, and location. This file can be imported into Mailchimp, HubSpot, Salesforce, Zoho CRM, or any other marketing platform that accepts CSV contacts. Native Mailchimp and HubSpot integrations for automatic sync are available on higher-tier plans.
The default retention period for visitor marketing contacts is 2 years from the date of last activity or opt-in date, whichever is later. You can configure a shorter retention period in your admin settings to align with your GDPR data minimisation policy. Individual visitor records can be deleted at any time via the admin console, either manually or via a visitor-initiated deletion request. Automated deletion after the retention period can be configured and runs nightly.