Hard Rock Cafe is one of the largest restaurant chains in the world spread around 175 locations across 74 countries, supported by 4800 employees.
It is known for its innovative menus and excellent modern ambiance serving thousands of guests every day with a range of Mediterranean, Mexican, American, and Indian-style burgers.
Prior to connecting with Vizitor, Hard Rock Cafe managed their guests' check-in using conventional logbooks, which was obviously time-consuming and involved physical interactions with the staff.
When Hard Rock Cafe was hit by the pandemic, they had one important question in mind…
How do we minimise physical interactions from our operations?
And what bothered them the most was the logbook-based visitor check-in at each location that involved physical interaction between customers and employees which was a huge problem on two fronts:
First, because it was a tedious task and chipped away on customer experience. Second, because it didn’t conform with the government's new regulations.
Prashanth from Hard Rock Cafe, India says,- “Every guest is unique in a way and with vizitor they are provided unique IDs which helps us in tracking down their details easily along with their in and out time. So, if a specific guest is even suspected of carrying the virus, we can run an audit train on him to know when he came in and if he interacted with any employee. It doesn’t matter either we are getting 1 visitor or 1000 visitors per day. The check-in process has been completely automated by Vizitor”.
We proposed a holistic makeover of their visitor management system by offering 100% automation of the check-in process using the Vizitor app.
With Vizitor, customers could simply check into the cafe by scanning a QR code from their smartphone, offering customers a seamless check-in experience while allowing Hard Rock to verify customer’s contact details as well.
This ensured that the users could chek-into the cafe effortlessly using their mobile number or email as they have already been logged into the system.
Visitor management automation has worked wonders for Hard Rock Cafe attracting loads of positive feedback from their customers post pandemic.
Our strategies have had a huge positive impact in terms of customer experience for Hard Rock Cafe. Here are the key improvements:
“ We’ve completely streamlined and automated our check-in process”
- Dhiren, Hard Rock Cafe Nigeria